Ribbon put-up



Sept. 11, 1934. B. J. GOLDSMITH El AL RIBBON PUT -UP Filed April 8, 1931 INVENTORS BERTRAM J. cows/mm JOSEPH W. STAR BY r I ATTORNEYS Patented Sept. 11, 1934 UNITED STATES RIBBON PUT-UP Bertram J. Goldsmith, Allentown, Pa., and Joseph W. Stark, New York, N. Y.

Application April 8, 1931, Serial No. 528,573

2 Claims.

This invention relates to improvements in display devices, and has particular reference to a ribbon reel known as a put-up.

An object of the invention is to provide an improved reel of simple, practical and inexpensive construction by means of which the ribbon wound thereon is effectively displayed.

The above and other objects will appear more clearly from the following detailed description, when taken in connection with the accompanying drawing, which illustrates a preferred embodiment of the inventive idea.

In the drawing- Figure l is a perspective view of the reel constructed in accordance with the invention;

Figure 2 is a side elevation, partly in section;

Figure 3 is a front elevation; and

Figure 4 is an enlarged partial vertical section through the reel.

The present reel is what is known in the ribbon trade as a put-up which is now recognized as the most effective and psychological method of displaying ribbons in chain stores and the like wherein it has been learned through experience in salesmanship that prospective purchasers are more likely to buy articles when they are prominently displayed in a manner which will permit of close inspection. One of the main problems incident to the sale and distribution of these put-ups is the production of the reels at a cost which will not materially affect the price of the ribbon to the ultimate consumer. It is therefore evident that the reel must be simple in construction and easy and cheap to manufacture.

To this end, the present reel is made of fairly stiif paper or light cardboard and comprises a body portion formed from a single piece of material cut and bent to provide a base 5 and side members 6 of substantially circular shape so as to conform to the contour of the drum 7 which is mounted for rotation therebetween and upon which the ribbon 8 is wound. This drum '7 is made of the same material as the body portion and consists of an open-ended cylinder fitted with end caps 9 having central openings 10 which are adapted to be aligned with similar openings 11 formed in the side members 6 when the reel is being assembled.

In order to mount the drum for rotary movement between the side members 6, bearings 12, stamped from thin sheet metal and having bendable lugs 13 extending from one edge thereof, are inserted into the openings 10 and 11 with said lugs innermost and at first projecting axially of the drum. If desired, a washer 14 may then be engaged over the center of each bearing and then, by means of a suitable tool inserted through the center of the bearing from the exterior side, the lugs 13 are engaged and flared over radially so as to contact the washer 14 in a manner which will retain the bearing in position and permit of free rotation of the drum '7. 7

After the ribbon 8 has been wound upon the drum, its free end may be secured in any suitable manner, as by extending it downwardly and underneath the base 5 where it may be fastened by an adhesive. In this manner the base affords a means of attachment for the ribbon which will display a portion thereof so that a prospective purchaser can more readily examine the ribbon and determine the width thereof.

What is claimed is:

1. A put-up for ribbons in the form of a reel, comprising a U-shaped body having a supporting base and side members extending therefrom, a drum upon which a ribbon is wound, and means engaging said side members and said drum for rotatably supporting said drum between said side members, the free end of said ribbon being attached to said base, whereby a portion thereof adjacent its free end and between said drum and base is held in spaced relation to said base and the remainder of the ribbon on said drum to expose both surfaces of said portion, said U-shaped body being formed from a single unitary cardboard blank having a central portion forming the base and having flaps to form said side members, said drum being formed from cardboard rolled to form a cylinder.

2. A put-up for ribbons in the form of a reel, comprising a U-shaped body having a supporting base and side members extending therefrom, the latter having openings therein, a drum upon which a ribbon is wound, said drum being situated between said side members and also having openings aligning with the first-mentioned openings, and bearings insertable through adjacent openings in said members and drum and having portions extending laterally from said openings and engaging said side members and drum, the free end of said ribbon being attached to said base, whereby a portion thereof adjacent its free end and between said drum and base is held in spaced relation to said base and the remainder of the ribbon on said drum to, expose both surfaces of said portion, said U-shaped body being formed from a single unitary cardboard blank having a central portion forming the base and having flaps to form said side members, said drum being formed from cardboard rolled to form a cylinder.

BERTRAM J. GOLDSMITH. JOSEPH W. STARK. 

